First impressions are important – our visitor’s initial experience can really set the right impression. Firstly we try to put ourselves in our visitor’s shoes and consider what they experience when arranging to attend and when first arriving at our event. From this, we can really start to understand things from the customer’s view point and respond effectively.
Before the event…
All of our marketing and PR material provide a range of key messages to attract and assist visitors about how to get the best experience they can. We provide comprehensive spectator information on our website and on social media including travel options, where to stay, a map of the course which highlights the key things they want to know eg road closing/opening times, practice/race schedule, location of the paddock, spectator viewing areas, parking, catering and toilet facilities, access for people with disabilities, COVID 19 information, what else is there to do in the local area as well as the rest of Northern Ireland, etc. Contact details are provided and visitors from all over the world get in touch directly to ask any questions they might have to help them plan their trip.
At the event…
The course preparation includes signage to help visitors know where to go and feel welcomed. Inside the event programme there will be details about the event eg a map of the course including spectator facilities, the practice and race schedule, as well as interesting articles to amuse visitors in between sessions and they can ask our volunteers for directions to viewing areas where we provide catering and toilet facilities nearby. Our volunteers located all around the course strive to be friendly and welcoming and they do everything they can to ensure our visitors enjoy themselves. There is also a static point in the paddock and also the Race Office where people can go to seek any help they need. There are a range of stalls in the paddock area to offer visitors the opportunity to purchase souvenirs as memories (COVID 19 restrictions dependent). We keep spectators informed throughout the event via a course wide PA system – so they know what was happening, how long it might be until the next practice/race, reminding people of any H&S related information eg COVID 19, etc. The Club takes great pride in providing a warm welcome to everyone. There was a strong sense of community at the event – there are local residents who offer visitors a drink, a hot meal, use of their toilet, driveway or garden, further promoting Northern Ireland as a friendly place to visit.
(COVID 19 restrictions in place).
After the event…
As we do each year, we carried out a visitor survey to try to better understand not only who our visitors are but what they liked and what could be improved. Just a few quotes from our last event in 2019:
”Best road race by miles!”
”Very well run and very well publicised! Great information about the event via Facebook.”
”This event is in my opinion the best on the calendar.”
“Loved the event, found the Marshals extremely helpful and friendly.”
“A well run meeting with a dedicated team behind them and such a buzz in the paddock.”
“Would highly recommend going to see a well organised day’s racing on one of the best circuits in Ireland.”
“Great weekend racing. Congratulations to all involved. Tandragee races are special.”
”Fantastic day out. Massive admiration for all involved.”
“Wonderful event in a magnificent location and fantastic people at the paddock, between drivers and the public. I think it is the best road race ever seen for its atmosphere.”
”As always a fantastic event. Best road race in the world!”